MATCHA – Hug the Tea

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Matcha tea is a Japanese green tea powder. It is a shade grown tea, what means that 4-6 weeks before the harvest, the Camellia Sinensis tea plants are covered with screens. The tea plants are largely shielded from the sun. This process increases the amount of chlorophyll in the leaf and amino acids, which gives the tea its great green color and a umami taste.

In Spring the first flush take place. The youngest and strongest leaves, also known as ‘baby or virgin leaves’, are picked, steamed, dried till Tencha tea is made. Then the Tencha is ground into ultra-fine powder.

Organic Matcha from Hug the Tea is directly imported from the tea plantations in Kagoshima and Miyazaki, the south of Japan.

Matcha is available in three different grades.


With Matcha you’re drinking the whole tea leaves.

You ‘brew’ the Matcha tea traditionally by mixing about one bamboo spoon of Matcha powder with 60 ml of warm water (80 degrees) and whisk it for 20 sec with a bamboo whisk until it is a creamy and foamy green tea.

One teashot of Matcha is the equivalent of 10 cups of green brewed tea in terms of nutritional value and antioxidant content.

It is a real superfood, or actually super-tea!


1. Put 1 bamboo spoon (½ gram) of Ceremonial Matcha in a bowl

2. Add 1 tablespoon of cold/warm water to the bowl

3. Make a smooth paste with the Matcha bamboo whisk

4. Add 60 ml of 80 degrees Celcius water to the bowl

5. Whisk it up for 20 seconds in a fast horizontal
movement to get foam on top.

Enjoy your Matcha teashot!


1. Follow the ‘five-step plan’ as mentioned next to this. Use 2 bamboo spoons (1 gram) Premium Matcha B instead of 1 scoop;

2. Foam 150 ml of plantbased milk in an (electric) milk frother. Tip: use soy milk or oat milk from Oatly;

3. Pour the Matcha from the bowl into a glass or mug;

4. Fill this with the frothed milk;

5. If necessary add some honey or agave syrup (vegan), to make it sweeter.

Enjoy your Matcha Latte!

Matcha teashot


Matcha latte


Matcha is very high in antioxidants, especially EGCg. One cup of Matcha contains as many antioxidants as 10 cups of ‘normal’ green tea:

    • Matcha is 115x richer in antioxidants than regular green tea.
    • Matcha contains 92x more antioxidants than spinach.
    • And 46x more antioxidants than broccoli.
    • Contains L-Theanine and L-Arginine. Has a calming effect and strengthens the immune system.

The graph below shows the antioxidant activity for Matcha and a number of known antioxidant-rich foods.



Furthermore, Matcha is high in vitamines (A. B-complex, C, E and K), fibers, chlrorophyll and minerals like: magnesium, selenium, chrome and zinc.

Matcha is a real superfood and has many health benefits:

  • Matcha detoxifies naturally and effective.
  • It lowers cholesterol and the blood sugar level.
  • It provides a fast metabolism.
  • It protects the immune system.
  • It stimulates fat burning.
  • It helps to prevent diseases, like cancer, obesity en diabetes.
  • Moreover Matcha is high in theine (cafeine) and gives a prolonged energy-boost.
  • It also has a calming effect, reduces stress, improves mood and concentration, due to the L-theanine. 
  • This 100% green tea powder is also great for your skin, it has an intense cleansing effect on the skin.

Read below how to make a Matcha face mask.

Matcha food

Matcha face mask


There are many possibilities with Matcha. With this powdered green tea you can make Matcha Latte with foamed milk.

You can also add Matcha to your fruit- vegetables smoothie. Matcha is a naturel color, so you can also cook and bake with it, for example: Matcha (cheese) cake, cookies, pancakes, tiramisu, ice-cream, milkshake, risotto etc.

There are different qualities & grades in Matcha. We do only sell 100% pure green tea powder. The higher the quality, how greener the color and the better the taste in terms of sweetness and creaminess.

You’ll find more Matcha recipes and more at our blog!


Besides consuming and eating Matcha, it is also possible to make a facemask with Matcha.

  1. Make a paste with Matcha and water, you can also add Aloe Vera gel when you have a dry skin
  2. Rub it on your face and leave it for 10-15 minutes.
  3. Rinse off with lukewarm water and a soft washcloth.
  4. Bring your day or night cream on your face.

A Matcha face mask has a cooling effect and the antioxidants reducing inflammation to your skin. It cleans your skin deeply and gives you a silky smooth radiant skin . For best results, you should apply the face mask 2-3 times a week.