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- EST. 2015 -

We are Claire & Lisa – sisters, and in 2015 HUG THE TEA has been founded. Adoring and crazy about Matcha, Japanese teas, pure and delicious food, minimalistic interior and entrepreneurship brought us to the point to start this business, specialized in Matcha. An organic and pure tea brand has been born: HUG THE TEA.


Our store & bar is located in the historical heart of The Hague. Here we serve and sell our own teabrand HUG THE TEA, teaware and accessories for loose leaf tea and Matcha (Matcha sets).

In the bar we serve all kinds of Matcha drinks (such as the Matcha Teashot and Latte), Matcha treats (such as Matcha macarons, cake and blissballs) and our Japanese teas. You can also have a delish and healthy lunch here. View our new menu.

matcha bar

Photography: Myrthe Slootjes


Monthly we take care of Tea Tastings, in which a variety of Japanese teas (incl. Matcha) and bites are served. This is also called ‘tea pairing’. We also provide Matcha Workshops, where we show you how to prepare Matcha according to the Japanese Tea Ceremony. In addition, we show the possibilities with Matcha. View or order the tickets here.

In this way we want to give our customers a complete tea experience inspired by Japan!

matcha hug the tea


We’re importing our organic teas directly from Japan. Areas: Shizuoka, Miyazaki and Kagoshima. Only the very best and youngest tea leaves are picked by Japanese tea farmers in the Spring time. We get the organic teas by air traffic in large vacuum bags and we are packaging the tea into small and bigger (50 g – 1 kg) bags for our store/webshop, restaurants, retail and industry. We are certified tea packers and each teabag is filled and packaged with love and care in our tea warehouse.

matcha tea tasting high tea


HUG THE TEA is a subsidiary of Internatio Allique B.V. We are organic certified by the authority Bio Skal. To maintain our Organic Certificate we are following several rules and we are regularly monitored by inspectors from Bio Skal.

Bio Skal

Enjoy your ‘cha’!

Claire & Lisa, the Tea Sisters

tea sisters HUG THE TEA