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- EST. 2015 -

We are Claire & Lisa – sisters, and in 2015 HUG THE TEA has been founded. Adoring and crazy about Matcha, Japanese teas, pure and delicious food, minimalistic interior and entrepreneurship brought us to the point to start this business, specialized in Matcha. An organic and pure tea brand has been born: HUG THE TEA.


Our store & bar is located in the historical heart of The Hague. Here we serve and sell our own teabrand HUG THE TEA, teaware and accessories for loose leaf tea and Matcha.

In the bar we serve our Japanese teas, all kinds of Matcha drinks, such as the Matcha Teashot and Latte, and Matcha treats such as Matcha cake, bars and macarons. We are currently working on a more extensive menu and this Spring you can also have lunch here!



Monthly we take care of Tea Tastings, in which a variety of Japanese teas (incl. Matcha) and bites are served. This is also called ‘tea pairing’. We also provide Matcha Workshops, where we show you how to prepare Matcha according to the Japanese Tea Ceremony. In addition, we show the possibilities with Matcha.

In this way we want to give our customers a complete tea experience inspired by Japan!


We’re importing our organic teas directly from Japan. Only the very best and youngest tea leaves are picked by Japanese tea farmers. We get the organic teas by air traffic in large vacuum packagings from Japan and we are packaging the tea into small and bigger (50 g – 1 kg) bags for sale, restaurants and retail. We are certified tea packers and each teabag is filled and packaged with love and care in our tea warehouse.


Matcha drinks


HUG THE TEA is a subsidiary of Internatio Allique B.V. We are organic certified by the authority Bio Skal. To maintain our Organic Certificate we are following several rules and we are regularly monitored by inspectors from Bio Skal.

Bio Skal

Bio keurmerken

Enjoy your ‘cha’!

Claire & Lisa, the Tea Sisters