Claire and Lisa from HUG THE TEA visiting a traditional Japanese tea house in Shizuoka with Gyokuro tea and matcha

When we started with Hug the Tea in 2015 matcha wasn’t very known yet. In our tea store & bar we had to give a lot of text and explanation

Japan has the very distinct four seasons: Spring, Summer, Autumn and Winter. Each season has specific sceneries and experience including food and tea.

Matcha is becoming increasingly popular in the Western market, mainly caused by the health benefits of matcha, but which of these claims are true? 

In this first blog, we’ll explore Matcha, the vibrant green tea powder from Japan. Matcha has been enjoyed for centuries, particularly during traditional Japanese tea ceremonies.

The organic matcha of HUG THE TEA is imported straight from Kagoshima and Miyazaki, Japan. The loose leaf teas of HUG THE TEA comes from the number one tea region: