When we started with Hug the Tea in 2015 Matcha wasn’t known yet. In our tea store & bar we had to give a lot of text and explanation, but slowly matcha became more and more famous and popular. Nowadays you suddenly see it everywhere… But why is matcha so popular?

We have noticed that there are several reasons for this:

1. Good coffee substitute
2. Lots of health benefits
3. Photogenic due to the green color
4. Easy to process

Good coffee substitute

Thanks to the theine that matcha contains, matcha gives a gradual energy boost. Theine works differently than caffeine in coffee, it gives gradual energy 4-6 hours, without a coffee dip! See the image below: