When we started with Hug the Tea in 2015 matcha wasn’t very known yet. In our tea store & bar we had to give a lot of text and explanation, but slowly matcha became more and more famous and popular. Nowadays you suddenly see it everywhere… But why is matcha so popular?
We have noticed that there are several reasons for this:
Good coffee substitute
Lots of health benefits
Photogenic due to the green color
Easy to process in food and recipes
Good coffee substitute
Thanks to the theine that matcha contains, matcha gives a gradual energy boost. Theine works differently than caffeine in coffee, it gives gradual energy 4-6 hours, without a coffee jitter! See the image below:
Lots of health benefits
Matcha is a real superfood, or super tea actually, from Japan. No other green vegetable or leaf contains as many antioxidants as matcha. The most important antioxidant is EGCg: epigallocatechin gallate. This is a unique antioxidant and has many health benefits:
1.Detoxifies in a natural and effective way, by removing all kinds of toxins in the body. This is because matcha is rich in chlorophyll (leaf green);
2. Protects the immune system;
3. Lowers cholesterol and blood sugar levels.
4. Provides faster metabolism;
5. Accelerates and stimulates fat burning;
6. Contributes to the prevention of (affluential) diseases, such as obesity and diabetes. It is a 100% natural remedy that has a preventive effect on various diseases and conditions. Read more about this on our blog!
7. Has a calming effect, reduces stress, improves mood and focus/concentration;
8. In addition, Matcha has an intense cleansing effect on the skin;
9. Provides a sustainable energyboost of 4-6 hours without a jitter!
Photogenic due to the beautiful green color
Matcha generally has a beautiful green color, provided the quality is good. There is a lot of difference in quality in matcha. This has to do with the quality of the leaves; how they were processed and when they were harvested. The best ceremonial matcha is made from first picking tea leaves harvested in the spring, after the leaves have grown in the shade (under screens) for the first 4-5 weeks, and from Japan. It is also important that it is ground properly, preferably in a stone mill. Then you get beautiful, green, fine and creamy matcha with which you can make the most beautiful matcha drinks, like this Matcha Mocktail:
Easy to process in food and recipes
Because matcha is in powder form, it is easy to incorporate into all kinds of recipes and dishes. For example, we have various drinks, dishes and sweets with matcha in our Matcha café, including:
Matcha is easy to process and blend by simply straining it through a batter or into a smoothie for example. Check out more recipes on our page: BLOG/RECIPES – Hug the Tea
Leider ist der Eintrag nur auf NL verfügbar. Der Inhalt wird unten in einer verfügbaren Sprache angezeigt. Klicken Sie auf den Link, um die aktuelle Sprache zu ändern. Bloggers. Food-bloggers. Lifestyle-bloggers. Interieur-bloggers. Influensers. Tegenwoordig zijn er aardig wat actieve bloggers en ook wij zelf schrijven regelmatig een blog op onze website. Meestal gaat dit over …
BLOG #49: Why is matcha so popular?
When we started with Hug the Tea in 2015 matcha wasn’t very known yet. In our tea store & bar we had to give a lot of text and explanation, but slowly matcha became more and more famous and popular. Nowadays you suddenly see it everywhere… But why is matcha so popular?
We have noticed that there are several reasons for this:
Good coffee substitute
Thanks to the theine that matcha contains, matcha gives a gradual energy boost. Theine works differently than caffeine in coffee, it gives gradual energy 4-6 hours, without a coffee jitter! See the image below:
Lots of health benefits
Matcha is a real superfood, or super tea actually, from Japan. No other green vegetable or leaf contains as many antioxidants as matcha. The most important antioxidant is EGCg: epigallocatechin gallate. This is a unique antioxidant and has many health benefits:
1.Detoxifies in a natural and effective way, by removing all kinds of toxins in the body. This is because matcha is rich in chlorophyll (leaf green);
2. Protects the immune system;
3. Lowers cholesterol and blood sugar levels.
4. Provides faster metabolism;
5. Accelerates and stimulates fat burning;
6. Contributes to the prevention of (affluential) diseases, such as obesity and diabetes. It is a 100% natural remedy that has a preventive effect on various diseases and conditions. Read more about this on our blog!
7. Has a calming effect, reduces stress, improves mood and focus/concentration;
8. In addition, Matcha has an intense cleansing effect on the skin;
9. Provides a sustainable energyboost of 4-6 hours without a jitter!
Photogenic due to the beautiful green color
Matcha generally has a beautiful green color, provided the quality is good. There is a lot of difference in quality in matcha. This has to do with the quality of the leaves; how they were processed and when they were harvested. The best ceremonial matcha is made from first picking tea leaves harvested in the spring, after the leaves have grown in the shade (under screens) for the first 4-5 weeks, and from Japan. It is also important that it is ground properly, preferably in a stone mill. Then you get beautiful, green, fine and creamy matcha with which you can make the most beautiful matcha drinks, like this Matcha Mocktail:
Easy to process in food and recipes
Because matcha is in powder form, it is easy to incorporate into all kinds of recipes and dishes. For example, we have various drinks, dishes and sweets with matcha in our Matcha café, including:
Matcha is easy to process and blend by simply straining it through a batter or into a smoothie for example. Check out more recipes on our page: BLOG/RECIPES – Hug the Tea
Related Posts
BLOG #41: Tea of the season – by Aya Yoshida
I am introducing some seasonal tea and food with representing the essence of Japanese culture.
– Aya Yoshida –
BLOG #40: Matcha and tea regions of Japan
About the tea regions of Matcha and how to recognize good quality matcha and tea.
BLOG #20: Bloggers over HUG THE TEA
Leider ist der Eintrag nur auf NL verfügbar. Der Inhalt wird unten in einer verfügbaren Sprache angezeigt. Klicken Sie auf den Link, um die aktuelle Sprache zu ändern. Bloggers. Food-bloggers. Lifestyle-bloggers. Interieur-bloggers. Influensers. Tegenwoordig zijn er aardig wat actieve bloggers en ook wij zelf schrijven regelmatig een blog op onze website. Meestal gaat dit over …
RECEPT #45: Matcha Piña Colada
Matcha Piña Colada. Waan je in de Caribbean met dit tropische drankje…